Changes in Business Traditional vs E commerce
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In this turbulent world everything changes very quickly. Ten years ago it was hard to imagine what role informational technology will take in our life. Now Internet is not only a warehouse of information but it is a third dimension, a new world which has its own money, shops and firms. Some put the sign of equality between success and Internet, stating that a modern firm can't survive using only traditional style of managing business. Is it true? Is the old and well-known business strategies live out the last days?
To answer this question let us appeal to the experience of CDW, a firm which took a giant step in reverse-backing off the web in favor of sales calls over the phone. CDW focused on this strategy by number of reasons: the decrease of response rates to the catalogs sent via mail, understanding of the fact that this channel has worked out itself and stiff competition in the web. Putting in the base "People-Service-Profit" philosophy, the firm managed not only survive but increase profits. CDW takes care not only about its customers but employees as well, training them, installing a fitness center and a dry cleaner...