Coca Cola Pest and 5 Forces Analysis
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Coca Cola Pest Analysis
Founded in 1886, Coca Cola is one of the largest companies in the world, they are the world leaders in the manufacture of non-alcoholic drinks market. In the UK the Coca Cola company joined forces with Schweppes.
In order for a business to analyse the external environment within which the business operates, they can produce a PEST analysis. A PEST analysis involves Political, Economic, Sociological, and Technological influences.
Political
Political influences on business often takes the form of legisliations, such as Health and Safety, Competition, Fair Trading, Advertising. In addition changes in government will often force firms to rethink their policies.
Economic
The current state of the economy will have either a positive or negative effect. For example if the economy was in a boom situation businesses can take advantage of expansion opportunities. However there are many other factors which would influence a business in terms of the economy, they include taxation, levels of unemployment, exchange rates.
Sociological
Sociological changes will have an effect on businesses in terms of changes in lifestyle and trends...