MARKETING STARTEGY PURSUED BY NETTO SINCE ITS ENTRY TO THE UK and ITS SWOT ANALYSIS
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MARKETING STARTEGY PURSUED BY NETTO SINCE ITS ENTRY TO THE UK
Pricing strategy - This is the vital part of Netto marketing strategy. The prices are kept low for a range of everyday products as compared to other retail stores at the same time maintaining the quality. Netto compete on the basis of lowest price and higher quality, their strategy is to be the cheapest but not the cheaper.
Low profit margins - This is another essential marketing strategy to sell more at lower price. They buy products at lower price and sell them at lower price margins. The key factor was to have high sales which will balance against high profits.
Store location - Netto in UK adopted the strategy of opening the stores in the high street or in the neighbourhood retail parks and shopping malls making it convenient for the customers to shop in their vicinity.
Limited range products - Netto provides only 900 essential every day products which covers nearly 90% of the daily needs of the customers. The variety of the products offered by Netto is limited as their range includes 'once-only offers' in which the merchandise remains in the store for a week and replaced by other lines.
Merchandising Netto's distinctive corporate logo and colours in order to standardize its store layout its merchandising policy is tailored to meet local needs...