Bayer AG
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Introduction
As a vital part of the highly diversified international group, Bayer AG, the North American subsidiary is linked to world wide resources and research. Bayer AG itself was founded in Germany in 1863 by Friedrich Bayer and his partner, Johann Friedrich Weskott. <image1.htm>By 1899, Aspirin was registered as a worldwide Bayer trademark. The now well recognized Bayer Cross was first used in 1904 to market Bayer pharmaceuticals.
After the first World War, Bayer AG lost its name and trademark rights in several countries, including Canada and the United States, where they were acquired by a predecessor of Sterling Winthrop Inc. To re-establish its North American presence, in 1978 Bayer AG acquired the pharmaceuticals company, Miles Laboratories Inc., of Elkhart, Indiana, founded in 1884, and its subsidiary Miles Canada Inc., founded in 1936. Among the many products produced by Miles Laboratories was Alka-Seltzer, first formulated in 1929...