Management Analysis
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Contents
 Introduction
 The market
 Background of the company
 Mission statement
 Analytical Tools
PEST-Analysis
SWOT- Analysis
Porter's five forces model
 Objective of closing customer
Good quality and price
Relationship between M & S and its environment
Shopping as en event
o Conclusion
o References
o Bibliography
Introduction
Strategy is concern with mapping out an organization's basic direction for the future against the resource processes by the organizations. The business of corporate strategy seems to be making a comeback. The prime purpose is to add value to that which the organization produces and involves a consideration of the resource of the organization in relation to its environment.
NEXT is one of the famous clothing retailers in the UK and Marks & Spencer is one of the famous Clothing, Food & Wine retailers in the UK. This report gives an overview of the retail clothing, Food & Wine market in general and an in-depth analysis of NEXT and Marks &Spencer plc. The main emphasis in this report is the retail and directive divisions of Marks & Spencer plc and NEXT plc since these divisions are the major cash generators. Furthermore, the report shows the current condition of Marks & Spencer and NEXT, its strategic position and the recent development and how they close to customer.
The market
Clothing, Food & Wine market is very competitive in the UK. Most of the companies invested in hi tech machinery leading to great efficiency and productivity. Almost all the leading companies are depends on the low cost labors countries like Bangladesh, India, Pakistan, or some of South African country...