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Barry Bonds Public Relations Campaign Final

David Adams
April 29, 2004
Public Relations
Sternberg

Final Project

Situation- Barry Bonds’ image and reputation has been tainted amidst the controversy of steroid use over the last few years, especially because of his record-breaking 73 homerun season in 2001. While never admitting to steroid use, much of the public is convinced that Bonds has used and may still be using steroids. ...
Objectives- To increase public awareness of Bonds’ outstanding career before the 2001 season. To educate the public as to how consistent Bonds’ career statistics have been up to the 2001 season. ... Have a website created about Bonds’ personal nutrition and health. ... Write a personalized nutrition book following Bonds’ meals during training phases and host a book signing on the release date. ... Five winners of the competition will be honorary guests of Barry Bonds at a specified home game. ... Make highlight tape of Bonds professional career including pointers from the major league star himself.


Approximate Word count = 752
Approximate Pages = 3
(250 words per page double spaced)
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