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	Anheuser Busch and Special Event marketing
	Anheuser-Busch has launched a new marketing event that hopes to build awareness of their malt alternative Bacardi Silver. The event involves the use of a tour bus, called the Bar Silver rolling lounge, that will visit nightclubs in the top 12 markets throughout the country. ... The main purpose of the event would be to build visibility for the product, Bacardi Silver, and also to show that it is an Anheuser-Busch product. ... The event of taking the tour bus around to different market areas does not lend itself to heavy television coverage. Approximate Word count = 365 Approximate Pages = 1.5 (250 words per page double spaced)

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