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Calyx & Corolla: Their Successful Business Strategy
Calyx & Corolla gained their success by delivering flowers in a way that no one else thought possible. With their suppliers and partners, Calyx & Corolla developed a system where customers order flowers directly from growers in the US and in far-away lands, like Columbia or Thailand. ... Calyx & Corolla’s key to success is its value chain. ...
In contrast, the value chain for Calyx & Corolla is much simplified:
Calyx & Corolla’s consumers order from a catalogue or the company’s website. With Calyx & Corolla’s system, the phone or Internet order from the consumer is directly routed through Calyx & Corolla to the growers. ...
Strengths
The Calyx & Corolla system offers many benefits over the traditional system. ...
· This system offers a mutual benefit to both Calyx & Corolla and the growers when they need to offload excess stock.
· Both Calyx & Corolla and growers profit from the reduced operations costs without intermediate middlemen or associated warehouses.
Approximate Word count = 782
Approximate Pages = 3.1
(250 words per page double spaced)
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