|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
E-business vs. Bricks and Mortar; is there a Winner?
E-business sales channels have had a dramatic effect on both consumers and marketers. ... This paper highlights some of these along with some key e-business consumer trends. ...
Advice available from in-store (biased) sales people only Feedback, user & professional reviews
Stores are bricks and mortar, will be there tomorrow (mostly) Easy to be fooled by unscrupulous business practices or downright fraud
Limited security exposure Security issues of using credit card online – risky? ... Positive e-business marketing aspects offer options unavailable in regular retail stores. ...
Although e-marketers spend much time promoting everyday items, e-business has spawned some “monsters” specific to the Internet culture. ...
Consumer behavior is a well studied subject and certain basic principles have, when related to the e-business world, generated surprising results. ...
Fry’s (2001) Wall Street Journal article discusses a study undertaken at Columbia Business School that clearly showed how this was not the case. ... Undoubtedly e-business offers many new opportunities for online retailers and consumers alike. ... E-World.
Approximate Word count = 1488
Approximate Pages = 6
(250 words per page double spaced)
|
|
|
|
|
|