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1 How does DCC maintain its reputation for excellence within its chosen field Evaluate the effectiveness

Part 1
The Dow Chemical Company is one of the principal global science and technology companies, providing innovative chemical, plastic and agricultural products and services to an extensive variety of consumer markets.
Their mission is to “constantly improve what is essential to human progress by mastering science and technology” (This is Dow 2003:1).

Dow maintains its reputation for excellence in a wide variety of differing ways. ... This training in the employee native language, has saved Dow millions of dollars, delivering a “tremendous payback in mergers and acquisitions, because rapid assimilation of new employees is key to unlocking the value in acquisitions” (Overby 2002:1). ... Dow made a decision to start from the top, by liasing with important decision makers from leading companies within high potential sectors. ... It has enabled Dow to bring new products to new or familiar markets with greater speed and more profitably, thus enhancing Dow’s reputation for excellence within their industry. ...

As a global company, Dow strives to help communities within the countries it operates, such as contributing funds, supplies and volunteers to aid earthquake victims in Colombia. ... From 2001 to 2005, Dow pledged to donate $5 million worth of insulation for the Habitat homes, which helps maintain their image for excellence within their industry (Styrofoam insulates Korean habitat homes 2001). ... They understood that this market has “crucial links to the regional and global markets” (Lung 1999:1). ... The key to its success lies in a variety of different areas. ...

The global workforce that Dow employs encourages people with differing encounters and outlooks on life to make a difference within this industry. ... InnoCentive is “the first on-line forum that allows world class scientists and science based companies to collaborate in a global scientific community to achieve innovative solutions to complex challenges” (Arnold 2003:1). ...
Looking at Directors within Dow’s management structure, it is obvious that most, if not all of the individuals have experience working in International / Global organisations, with some born outside of the USA.


Approximate Word count = 1664
Approximate Pages = 6.7
(250 words per page double spaced)
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