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Hip-Hop’s has lost its original goal of wanting to unite people, today its a way to market violence. ... Hip-Hop started in the west Bronx in the early 1970s. ... Hip-Hop wasn’t excepted mainstream until 1979. ... The first known Hip-Hop group was The Sugarhill Gang. ... As the 80s began more people became aware of the culture that was now known as Hip-Hop A. ... Hip-Hop was looked upon by the adult world as dangerous and evil. ... Hip-Hop crossed with pop culture when Aerosmith and Run DMC teamed up, opening up to a new group of listeners. ... During the late 80s Hip-Hop took a violent turn. ... Suddenly white suburbia was introduced to Hip-Hop B. ... Opening up a new market for Hip-Hop culture, it was a way for companies to promote the “new looks” for kids interested in Hip-hop. ... By the 90s Hip-hop had hit the mainstream. ... Hip- Hop expanded into all areas of music. ... Hip-Hop has become a money hungry market, that has no concern for the children that it once broke out to protect. ... It isn’t about the music anymore, hip hop started out as mixing beats and lyrics over old ones. ... Hersh 1 Hip-Hop: The Marketing of a New Culture Hip-hop was started to lead the youth of today in a positive direction. Today hip-hop has lost its original goal of being a positive influence in peoples lives, and it has just become a way to market violence. Hip-hop was born in the west Bronx of New York in the early 1970s. ... (Margolis) One explanation for the birth of hip-hop, as explained by author Ronin Ro, was that it was partly created in the South Bronx to counter act his birthplace’s gang violence: Hip-Hop was seen as a form that would inspire political change; we all believed that rap performers breaking barriers on shows like American Bandstand and Soul Train, and hearing our music in commercials for Polly-O String Cheese and Flintstones Fruity Pebbles was merely the first step to running the old folks out of office and replacing them with our political representatives, the Chuck D’s, Rakims, and KRS-Ones. ... Hip-Hop would empower the inner city; we didn’t see its perversion into the more “marketable” ‘hood coming. ... (Nelson, Gonzalez xviii) One authors explanation on why hip-hop took so long to become mainstream is that: Hersh 2 The invasion was a slow process. For many years the major record companies and media agents made rap music and hip-hop culture into forbidden fruit: Anyone who touched or took a bite was tainted.
Approximate Word count = 2130
Approximate Pages = 8.5
(250 words per page double spaced)
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