123 School Work

Taco Bell Case

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  Taco Bell Case February 14th                          
       Taco Bell from 1983-1994 undertook major change under the direction of John Martin. The changes were numerous, including:
  1.     A move away from the idea of 'just' a Mexican restaurant that had 50% of the Mexican food market, to a truly 'fast food' option for consumers. To do this, they had to look at other fast food restaurants for competitive intelligence and talk to the consumer to see what they want.
  2.     A move towards the fast food method. The FACT philosophy was brought in, Fast, Accurate, Clean and Temperature. In doing this, Taco Bell brought in automation, better quality, smaller kitchens, bigger seating areas and drive-through's.
  3.     Sales that went from 400 million to 2...