uk retail market sector
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CONFIDENTIAL
FOR: MR FRED BEAVIS REF: TK/22881
FROM: DATE: 1st DECEMBER 2003
REPORT ON THE CURRENT AND FUTURE ASPECTS OF "QUINTESSENTIALS PLC"
1.0 BACKGROUND
As your brief I have been commissioned to fully evaluate the market of retail fashion in Britain for your company "Quintessentials". This study is to cover concerns of retail fashion, along with the different trends, major players and consumer groups, as this will play a vital part when policy decisions are being made. The report must explain and conclude to patterns in UK retail fashion with a comprehensive research proposal in the latter part. The report is to be submitted by 1st December 2003.
2.0 OBJECTIVES
The objectives of this report are to highlight the main concerns regarding the Clothing Retail sector in UK. This will entail an outlook of the current state of affairs, including basic data such as market size, trends, major players, and consumer groups. Based on this analysis the primary objective is to suggest a marketing research plan that "Quintessentials" can use to monitor and evaluate the market. For the compilation of this report I have carried out a detailed study from various Internet sites, which have given us, an insight into who are the leading fashion retailer's in Britain...