nestl rowntree
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Nestl-Rowntree
The time of the bit is coming in to the end. The decision is not easy and if Nestl don't begin to be faster, the sweet chocolate of Rowntree is going to be taken by Suchard. The chocolate market with an estimate growth in the next five years of a 2.2% annually, is really a chocolate cake in witch businesses want to have a peace. This market that in the 87 had move an amount of 16282.5 millions of euros in the eighth biggest market is the most important manufactured food products in value terms. But between this eight markets the consume different is big (from the eight kilos person eaten in the United Kingdom to less than two kilos that is eaten by an Italian you have a really huge potential market, only in the states you can have a rise of the 60% of the sales if they eat the same amount of chocolate than the UK people). With the acquisition of Rowntree form Nestl, the growing becomes faster and the share of the market too. Nestl is interesting in acquire Rowtree, because one company complete the other. If Nestle bid Rowntree is going to have more share market...