|
... Focus on the current situation of HPC Corporation, there are 3 foreign target market could be chosen.
UK market
Market trend:
The United Kingdom is the worlds fourth-largest economic country. The total computer market in UK increased by 41. ... Since 2002, the market has grown steadily although the attacks on 11th, Sep. In 2003, the market was worth 37. ... Until 2003, the UK market take up over 21.2% of the European PC market and 6.4% of the world market. It indicates that UK has stronger economic conditions than the rest of Europe. Although in 2000, there was a sharp decline in growth, the market of software has continued to grow. ... The UK computer market by sector by Value, 1999-2003
1999 2000 2001 2002 2003
Hardware 12,263 13,768 12,324 11,833 11,165
Software 6,443 6,977 7,099 7,135 7,420
Services 13,866 15,945 17,662 17,994 18,526
Total 32,562 36,689 37,086 36,961 37,111
%Change year-on-year - 12. ... It has led to several companies dominant the whole market. In that case, the HPC Corporation should have a partnership with the big companies in order to increase brand awareness when they are ready to enter in to UK market, otherwise, it is difficult for new companies to compete with powerful brand.
Approximate Word count = 1010 Approximate Pages = 4 (250 words per page double spaced)
|
|