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Business Plan Example
Executive Summary
This business plan has been prepared for the purpose of planning the opening and operation of 'Mane Street Hair Designers' - an up market hair salon in the city. The business will be owned and operated by two partners: Peter Haswell and Michelle Milan.
Our goals are to combine our skills in developing an up market, price competitive hair salon catering for 18 - 35 year old fashion conscious males and females. Mane Street will be heavily focused on meeting client's needs and will have what we like to call, 'the complete experience', which will ensure steady repeat and referral business. We have chosen to locate in a 1st floor premises in the Canberra City Interchange as we believe this will make us easily accessed by all of our target market.
In our first year of business, we will work on building strong foundations for the salon to 'set the standard' for the future. If the foundations are strong and the salon succeeds from the 'first impressions' stage, we expect strong repeat and referral business to follow.
There are a number of reasons why we are opening our own business. Starting with the fundamentals, we are both of the strong belief that to be in business you need to have a passion and interest which can be translated into commitment and dedication to the success of the business.
Our primary reasons for starting our own business are:
to be our own boss and take full responsibility for our decisions
to utilise the management experience we have developed in previous work
to support our lifestyles financially
to be challenged in the work place and build a successful business we can take pride in
to provide a quality service to our existing and new clientele in a relaxing environment
As a result of 10 years industry experience, my business partner and I currently have a very large client base...