E commerce for small businesses
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"Are you looking for something special?" When you go out shopping you will hear this question in almost every store. And when you think of it, it's a rather bizarre question. The probability that there is a product in that store that is specially customized for your person only is next to zero. Almost every item in the store is mass-made in some factory somewhere on the other side of the world in a low-wage country. And still they ask you, if you're looking for something special. If you really want something custom made you need to go to a specialist. Only history teaches us those special shops where there make only one product aren't really profitable and don't last long. But does internet change this? Does internet have a positive effect on those small companies or is it there downfall?..