Case Analysis on Andrea Jungs Makeover of Avon Products Inc
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Jung's vision, "is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally. Our dedication to supporting women touches not only beautybut health, fitness, self-empowerment and financial depends", lacks two important elements: The who and how portions of a vision statement. This vision statement fails to address neither who the company currently is nor how they plan to reach where the company is headed. Having said that, the vision does a superb job at identifying where the company is headed. In addition, the vision is too broadly stated, for example; health and fitness can be more specific. These two elements can mean the company will perhaps sell everything from exercise equipment to herbal remedies.
When Jung set objectives for Avon, they were created to be measurable for the most part although some of the objectives can be difficult to measure such as reduce inventory levels while at the same time improving service to representatives. Another example of an objective that cannot be measured is to "build a profitable retail business" which does not define how much money is needed before it can be said to be profitable. The remainder of the strategies is in fact measurable. Many of the objectives, both financial and strategic contain the right amount of stretch; some of them contain too much or too little stretch: The average time for product development is set for 50 weeks but the product development team was able to introduce Retroactive in under one year...