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The aim of this feasibility study is to determine the viability of the following project: export UNICUM® to Switzerland. ... To have a clear and better understanding of the situation, documentation is available in the following topics: The Zwack family, firm, history and the traditions, product description: UNICUM, and finally an overview of the target market, Switzerland.
An unknown member of the Zwack family, who was physician to the Imperial court of Austria Hungary, invented the complex formula of UNICUM, designed to alleviate the royal digestion, in 1790. ... The firm did not only produce UNICUM, but 220 other alcoholic beverages. ...
As the First and Second World War marked its sign on many buildings, the UNICUM factory was no exception. ... The company managed to reintroduce the original Zwack UNICUM into the Hungarian market in the spring of 1990. ...
UNICUM is a digestive herbal alcoholic drink, which is bottled since 1840, still based on the unchanged original recipe. ...
UNICUM contains only the finest herbs that are carefully selected and blended. ... People tend to consume more UNICUM in the winter, and it is also commonly used against hangovers. ...
The national symbol of Switzerland which can also be founded on its national flag, the white cross with red background can have serious importance, due to it being the same as UNICUM’s. ... ”
However, one might feel that this preferring of „healthier alternatives” might actually turn the situation to our favour, since Unicum is generally thought of as an appetizer and a digestive that is good for our health. ... Unicum would probably reside in the background among such competition, although not because Unicum is not as good quality as anything we’ve mentioned above, but simply because the others have already positioned their product in the minds of the buyers. ... 6% tax on every single bottle of Unicum.
Approximate Word count = 1988
Approximate Pages = 8
(250 words per page double spaced)
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