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The company (Tahitian Noni International - TNI, formerly Morinda) was founded by 5 men from Salt Lake City, Utah in 1993 and started selling product in 1996 (yes they are Mormons, but I’m satisfied there is no hidden agenda here). They now have a turnover of over US$500 million a year. 2 of the 5 founders were food scientists who had heard rumours about this "wonder" fruit from Tahiti. When they brought home some puree and tested it on themselves and their friends and families, they were impressed with the results and decided to try and "bring it to the world". Early on, they crossed paths with a Biochemist by the name of Dr Ralph Heinicke who had been doing research since the 1950's (he's now 89 and in very good health :-) into a complex series of amazing health results in, among other things, a product called Bromelain (derived from pineapples at the Dole plant in Hawaii), which was sold for many years as a coating on a drug called Nutrizyme. This drug also had amazing and completely inexplicable health benefits, until the mystery ingredient started to vanish due to "better" refinement techniques and soil depletion. Dr. Heinicke claims he eventually cracked and isolated the mystery ingredient, which he called Xeronine. He believes (and has lots of research to back up his claim), that xeronine is a very significant biochemical ingredient in a host of critical processes in humans and animals, which becomes in short supply in people with serious health problems. Adding more of it to your diet supposedly can give a huge boost to your immune system and a host of other beneficial processes. There is a lot more to the story than this, but it is complicated :-). To cut a longer story short, Dr. H has also found (decades ago) that the Noni fruit contains the mixture of ingredients the body needs to produce Xeronine, and believes this is a big contributor to its wide efficacy.
Approximate Word count = 1244
Approximate Pages = 5
(250 words per page double spaced)
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