Learned Social Motives Achievement Power and Affiliation
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Learned Social Motives:
Achievement, Power, and Affiliation
What are learned social motives? We can define social motives as those which are learned or gained through social experiences (Pettijohn, 1998). Henry Murray (1938) created a list of 26 basic human psychological needs which included the three mentioned in the title. We can say that these motives are the most important force behind how we measure our material worth, our positions in society, and how we identify ourselves in a group context. This essay will be defining what these three are, their benefits, and their disadvantages. In 1943, Murray created the Thematic Apperception Test (TAT). The test presents pictures to subjects who are then required to make a short story about what they perceived. The test pictures will be cited along with the appropriate motive to convey meaning.
Simply put, achievement is the desire to perform at a high standard or to be successful (Pettijohn, 1998). The picture above is picture 1 of the Thematic Apperception Test...