K'NEX
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Background:
K'NEX offers exceptional play value through building and bringing models to life. It inspires creativity, builds self-confidence and encourages interaction among children and parents. The possibilities are endless!
K'NEX Industries, Inc. is a privately held company, with the headquarters and manufacturing facility located in Hatfield, Pennsylvania. Today, K'NEX is the number one construction toy company in the non-brick category and getting bigger every day! Internationally, K'NEX products are distributed by Hasbro, one of the world's leading toy manufacturers and distributors.
Stage 1: Identify the problem/product innovation
We (a co-op engineering student team from Morehouse College) have been hired for the summer at K'NEX. Since we all know that Alex talks the most and likes to take charge, we elected that he would be the project manager to oversee the entire program intended to launch a new product and resolve a particular problem with K'NEX Cool Machines. The current K'NEX Cool Machines package enables the user to construct eight different designs...