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Harman and Mackie Comparison and Conclusion

Comparison of Harman International, Inc. and Mackie Designs, Inc.
Net Sales
Harman International, Inc. ... Its seven-channel Harman Kardon Logic audio systems provide a remarkable new optimum in voice-controlled audio equipment. ... As more buyers learn about and become familiar with the new technology, Harman predicts that the constituency for cars with such systems will grow.
Mackie Designs, Inc. ... Mackie attribute this decrease primarily to lower volumes of sales, due in part to the continuing economic slowdown throughout the world. ... The blame is also put in part on Mackie’s lack of mitigating new products with the decline of sales in certain older product families. ...


Gross Profit
Gross Profit for Harman in fiscal 2002 was $499,871,000, an 11. ... Harman also redesigned their manufacturing facilities to make them more sophisticated for the production of revolutionary sound systems.
     Mackie’s gross profit for fiscal 2002 was $46,861,000. ... Mackie attributes this decline primarily to inventory adjustments associated with products that are no longer marketable due to obsolescence and poor field performance. ... Mackie did reduce headcount at their manufacturing facilities, but cost of transition in the form of severance was also blamed for the decrease in gross profit.

Selling, General, and Administrative Expenses
     Harman reported consolidated selling, general, and administrative expenses of $396,650,000 for fiscal 2002. ... In fiscal 2001, the same expenses cost Harman $376,807,000 representing 21. ... Harman includes research and development in their selling, general, and administrative expenses. ...
     Mackie, on the other hand, reported selling, general, and administrative expenses of $51,243,000 in fiscal 2002 that represented 27. ... Mackie attributes the increase in selling, general, and administrative expenses to severance pay for the cut in their work force in fiscal 2002.


Approximate Word count = 1341
Approximate Pages = 5.4
(250 words per page double spaced)
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