Microsoft and Marketing
- This is a preview of the essay.
To view the full text you must login!
Introduction
Positioning is a perceptual location. It's where your product and or service fit into the marketplace that is being targeted. Successful positioning puts you first in line in the minds of potential customers. Positioning is a powerful tool that allows you to create an image. A unique image created is representative of being whom you want to be, doing what it is you set out to do. Being positioned by someone else restricts your choices and limits your opportunities. That's why it's so important for business' to transform their business into a market position. If you don't define your product or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your product. Positioning is your competitive strategy...