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BACKGROUND
Opinion Polling has been very progressive here in the Philippines. Philippines has been considered to be the most developed country in terms of opinion polling. ...
Today, the most prominent opinion poll is the pre-election surveys. ...
REVIEW OF RELATED LITERATURE
Used properly, opinion polls can be an important way of measuring what voters think bout particular issues, parties and candidates. ... An opinion poll can also be a way of finding out what voters think about a particular issue - or what they think the important issues are. ... Arguably, opinion polls help to enhance democratic choice.
The danger with opinion polls is that they are subject to manipulation at many levels: choosing the questions, choosing the sample, choosing the time to ask the questions and so on. This is quite apart from the normal margin of error in any opinion poll - which in a closely fought election may be greater than the margin that separates the parties. ... That is why media reporting of opinion poll findings demands the highest professional standards. It is also why, arguably, reporting of opinion polls should be subject to regulation by the electoral supervisory body to make sure that the media are not communicating deliberate falsehoods.
Opinion polling, which is essentially an American invention, developed early in the Philippines, a US-occupied-territory in 1898-1946 except for three years in World War II. Consistent success in predicting elections is undoubtedly the main reason for the wide acceptance of opinion polling by Filipinos. Just like Americans, (a) five out of six Filipinos aware of election predictions say that the opinion polls are right most of the time, (b) four out of five say that the nation would be better off if the leaders followed public opinion surveys more closely, and (c) most find it hard to believe that a sample of only 1,000 respondents accurately reflects the views of the entire population. It is said to be based on statistically representative sampling that has been demonstrated to be the most scientific means of finding out public opinion. An opinion poll uses random procedures to select respondents, thus giving the entire electorate the chance to be heard. ...
One particular genre of opinion polling that serve as a vital instrument in our society is the pre-election survey. ... This process was recognized and used in the Philippines since the time of Manuel Roxas. ... The pioneering opinion research firm Robot Statistics conducted the mentioned pre-election surveys. Nowadays, among the various survey practitioners in the Philippines - mostly commercial firms, and mostly affiliated with the Marketing and Opinion Research Society of the Philippines (MORES) - Social Weather Stations (SWS), a private, non-stock, non-profit research institute, has been the only one with a policy of publishing its findings on voter preferences prior to the elections.
Approximate Word count = 2061
Approximate Pages = 8.2
(250 words per page double spaced)
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