Edward Bernays
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Edward Bernays began his career as a Broadway press agent, but quickly decided to turn his efforts in a different direction, something he called public relations. "The public relations practitioner is an applied social scientist who advises his or her client on the attitudes and actions to take to win the support of the public on whom the client depends," he once wrote. ( ) The nephew of Sigmund Freud, Bernays, a native Austrian, opened the first public relations firm, along with wife and colleague Doris Fleischman, on East 48th Street in New York City in 1919. It was from there that they set out to practice the then-new profession of public relations. Also known for pioneering the public relations industry's use of psychology to design its public persuasion campaigns. He accumulated an A-list group of clients, including Presidents Wilson, Coolidge, Hoover and Eisenhower. Bernays also counseled automobile pioneer Henry Ford, movie tycoon Samuel Goodwyn and the American Tobacco Company. ( )
Born in Vienna, Austria in 1891 Edward Bernays was surrounded with powerful and famous family members, which provided him with an enormous amount of resources and connections from the start. Although, he would create a legacy of his own. He was the nephew of Sigmond Freud, who is the father of psychoanalysis...