|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
... The way in which the Company achieves this, is through the use of other tangibles such as the 100% money-back guarantee. ...
Due to this inseparability, a money-back guarantee also builds confidence in the Company. ... In addition, Audio House has offered money-back guarantees for the past two years. Such “proven track record” would further enhance the customers’ perception of the Company as well as increase the creditability of the money-back guarantee, i. ...
Attracting New Customers
Drawing reference to the Consumer Decision Process, schemes such as money-back guarantee can have an impact on the consumer in the following stages:
Information Search
During this stage, the consumer is actively seeking information, both external such as advertising, promotions, and internal such as word-of-mouth from friends and relatives. Therefore, launching money-back guarantees and advertising it on local newspapers or other form of media will help consumer be aware of the company and its services. ...
Another matter worth considering from the marketer’s point of view is whether customers generally do make the effort to make use of such money-back guarantees. ... It is the same philosophy as people not using money-saving coupons. Consumer generally do not make the effort of going back to the store, explain their cause for wanting a refund (e. ...
Therefore, by understanding consumer’s mentality, offering money-back guarantees is not putting the Company on higher risk but does have the effective in attracting more business. ... Therefore, if an establishment offers a scheme, such as money-back guarantee and delivers it in accordance to customer’s expectation, the customer will be satisfied by the services received from the establishment and is more likely to continue making purchases from the establishment when similar needs arise. ... For example, when the establishment offers the 100% money-back guarantee, what is customer’s expectation?
Approximate Word count = 2192
Approximate Pages = 8.8
(250 words per page double spaced)
|
|
|
|
|
|