KFC
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KENTUCKY FRIED CHICKEN IN JAPAN, A CASE STUDY
Formal organization structure plays an important role in implementing the market plan. However, there was not a very clear strategy in the organization form, human resources planning, reward system, and culture definition of the international operation. KFC just sent several U.S entrepreneurial executives to overseas with little operating expertise and little staff support, with no specific market plan. Each country manager was on his own to make success of his venture, and most had to learn the business from scratch. This led to a high degree of diversification between the stores in different countries, not only in the way of managing but also in the range of products. KFC head-quarters had little control of what was happening on the different markets. KFC are now trying to change this fact by bringing back more control to the head-quarters and making the product range more similar. This will not be easy because the different country managers are now used to their autonomy. But it is important for KFC to make these changes to be successful in the future...