Advertisers and their practives
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Advertisers use many different techniques to make people believe that their products will make a difference in their life and the lives around them. One thing that they do is try to make you join the bandwagon. In this technique, advertisers try to persuade everyone to join in and do the same thing. A lot of companies have also resorted to using a famous celebrity to endorse a product. They have that person give testimonials on how great the product worked for them, and if it worked for them, you know it can work for you, too.
Actors and actresses in commercials always emit good feelings, looks, or ideas transferred to the person for whom the product is intended. This is know as transfer.
Repetition is a big factor in advertising. The product name, keyword or phrase is repeated several times. Research proves that if you repeat or hear something seven times within minutes, you are better able to remember the information over time...