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	Reebok
	Reebok was formed in 1979 and is one of the world's largest shoe manufacturers. Their popularity throughout the 1980s grew from their line of basketball shoes, affiliations with professional athletes, and the quirky yet effective "Reebok pump"--the first partly inflatable shoe.Recognizing changing consumer tastes in the 90s, Reebok successfully reconfigured itself to meet the needs of an athletically more demanding customer. That's why you'll find innovative industry-leading technologies incorporated into their shoes. Their DMX technology, for example, was seized upon by designers at Rockport to incorporate into their own famous brand of walking shoes. Approximate Word count = 360 Approximate Pages = 1.4 (250 words per page double spaced)

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