Chapters Inc
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Introduction
Chapters Inc. was founded in 1994 and rapidly grew to become Canada's number one book seller. From 1997 to 1999, Chapters Inc. was rated as Canada's number one brand according to an independent research company. With the expansion of e-business, Chapters created a separate business entity called Chapters.Globe.com in 1998. Originally this began as a partnership with the largest national newspaper in Canada. Later, Chapters ended the partnership and created its own individual online presence called Chapters.ca
Though Chapters is the dominant bookstore in Canada, their online presence is not as prevailing...