Martha
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1.1. THEORETICAL SCHOOLS
} classic School
In this school, the tourist product is analyzed from the point
of view of the supply of attractive and services. Therefore, they
connect: the tourist supply, tourist service and a variety attractive
and a product assembly. "the tourist product does not have a special
appearance, does not have independent identity, is simply a product
conglomerate, a relatively relative product (a hotel room, but a
service of restoration, but one of transport, etc.)".
On the other hand, Franklin J. Adejowen speaks to each other of the
tourist product like a "assembly of dependent and complementary
resources that manage to create satisfaction for the tourist, who
jeopardizes them in an amalgam of activities".
} School of marketing
For the School of Marketing, the tourist product is not
described from the point of view of the supply, if not from the point
of view of the subject that it demand, of the consumer, the subject
tourist. Of this form, tourist product does not exist, but an
operating tourist subject that creates it to consume it...