Southwest Airlines Case Study
- This is a preview of the essay.
To view the full text you must login!
Southwest Airlines Case Study
As the airline industry continues to become more competitive, each airline
is being forced to find a way to stay afloat. Southwest Airlines seems to have
found their niche by offering what some might consider superior customer
service that exceeds all other airlines. Since deregulation occurred in 1978, the
competition in the airlines industry has increased tremendously. The other
major airlines are now being forced to try to compete with Southwest, not only in
the areas of customer service, but also in price.
Status Report
Southwest Airlines was founded in 1971 with only four planes that served
Dallas, Houston, and San Antonio. Southwest has grown to become the fourth
largest U.S. airline. Yearend results for 1998 marked Southwest Airlines' 26th
consecutive year of profitability which is a feat that no other airline has been
able to master. Southwest became a major airline in 1989 when it exceeded the
billion -dollar revenue mark which has helped earn it a spot as a member of the
Fortune-500...