Institutions Related to the Top Publicity in Chile
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Institutions Related to the Top Publicity in Chile Since we have seen in classes, 4 institutions related to the publicity exist very: q Departments of Publicity q Agencies of Advertising Publicity Average q q Means Agencies The present article treats about the Chilean reality; where 3 of these categories by the recognized magazine of publicity "Publimark" were awarded, being based on its respective profits during year 2003, being its winners the following ones: q Category Agency of Publicity, winner: BBDO q Category Company, winner: Park Araucan (Department of publicity) q Category Mass media, winner: Channel 13 The article is very interesting, since it indicates the reasons qualitative as quantitative that as much they make excel to certain institutions on others, as they are it: its management, development, level of investment, efficiency, presence of mark and public image, but mainly, because they have been able to create and to innovate. Each company in individual attributed its successes to different facts: Channel 13: "To construct foundations". The press area of and dramatic area consolidated mainly with a new image, impelled by, with the teleserie Male. Park Araucan: With the newness of the "Boulevard of the Park" (and the support of agency SB & Advertising Partners), they since company has developed numerous efforts to obtain events, propagandas, RRPP, etc. in their promotional mixture, with the purpose of attracting clients and giving to a new air to the Park Araucan, which has been a success with great affluence of visitors. BBDO: "round Year". A 20% have grown, having the first place in the ranking of agencies of Chile with numerous national profits as as much foreign. They maintain 93% of the national accounts, being most popular: Paris warehouses, Bank Been, Wastebasket, Beer Crystal, Watts and VTR. Their success attributes it to that they have not only been creative, but that has a Department of Strategic Planning, conformed by economists, civil, engineer engineers commercial, sociologists and psychologists, in addition to investigation of constant market, which much more means a professional and integrated work, that assures profits with greater certainty, as we have seen in classes that are necessary in publicity. As if it was little, there are work with the internal client much, placing norms that privilege much to the employees, which makes work happy, in a good labor climate, even though it works under pressure in many opportunities...