Internationalization of the Gienseng Business
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Marketing Plan for the New Target Market of Russia
Target Group:
HSU Ginseng Inc can divide their target group into parts:
1. Pharmacy and Natural Products Stores: these are all specialized shops and pharmacies, which sell organic products, which were naturally grown up and do not consist any chemical substances.
2. Individual Consumers: HSU Ginseng Inc sees its typical consumer as a female or male middle-upper, who fits in the age range from 20 to 70, with an above average income, who takes care of his or her health and wants to live longer with the help of Ginseng herbs.
Marketing Mix (Four P's):
Product- HSU Ginseng Inc offer to Russian all kind of different products made out of Ginseng. The product range contains capsules, tonics, tea made out of Ginseng, as well as the natural form of it Ginseng root.
Price-HSU Ginseng Inc considers it to be very important to put the fair prices for its products. In spite of the fact, that HSU's Giesing products are of the best quality and deserve to be highly priced, HSU Ginseng Inc will try to do their best to lower the prices and to make them more competitive towards the other herb products offered on the Russian market.
Place: HSU Ginseng Inc plans to sell their products to their Russian customers through the Internet as well as by means of personal selling. The company plans to introduce their product with the help of personal selling and supported with e-commerce, when the product will become more or less known...