Dakota Growers Pasta
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Introduction:
Dakota Growers Pasta (DGP) roots are deeply cultivated among the finest durum wheat growers in the world. Farmers planted a seed of an idea in 1990 to build their own durum mill and pasta production facilities. Today, Dakota Growers is a thriving enterprise supplying premium pasta products primarily to retail, foodservice and ingredient markets throughout North America and beyond. Dakota Growers Pasta is serious about quality at every level at Dakota Growers. We are the only pasta company to staff agronomists who are developing durum wheat varieties that have superior pasta cooking qualities. Our quality assurance department monitors quality at every level from grain delivery to packaged pasta at the shipping dock. Our customer service staff proficiently handles each customer with personal care and service. Our chefs create culinary masterpieces that you can duplicate in your kitchen.
Case Situation:
Dakota Growers Pasta has experienced increased competitive rivalry from its closest competitor American Italian Pasta Company (AIPC). For reasons mostly attributable to both firms' objective to utilize a specific wheat ingredient, known as durum...