Bandura
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Bandura
Canadian Albert Bandura feels that Behaviorism, with its emphasis on experimental methods, focuses on variables we can observe, measure, and manipulate, and avoids whatever is subjective, internal, and unavailable -- i.e. mental. He found this a bit too simplistic and suggested that environment causes behavior, true; but behavior causes environment as well. He labeled this concept reciprocal determinism: The world and a person's behavior cause each other.
Later, he went a step further. He began to look at personality as an interaction among three "things:" the environment, behavior, and the person's psychological processes. These psychological processes consist of our ability to entertain images in our minds, and language. At the point where he introduces imagery, in particular, he ceases to be a strict behaviorist, and begins to join the ranks of the cognitivists.
Bandura established certain steps involved in the modeling process: Attention, Retention, Reproduction and Motivation...