wal mart
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Wal-Mart Case Study
INTRODUCTION
Wal Mart Company first established itself in 1962 in Arkansas in the United States. The founder Sam Walton finally got his company to boost up in 1970 when its stock was first offered on the New York stock exchange by the end of the decade the company grew to 276 stores in 11 states and now to this day it's the most successful company in the world earning billions of dollars daily.
GLOBAL BUSINESS: Wal Mart has established itself as an international company in 1991. Despite the various challenges they faced in the fields of cultural and business Wal Mart had a lot of success as they are able to export their goods and their unique culture and effective retailing concepts to other countries.
Strengths:
Able to respond quickly to the customers needs.
Have a strong reputation in the business world
Able to change direction quickly if marketing is not working
can offer good value to customers
Weaknesses:
Our company has no market presence or reputation
We have a small staff with a shallow skills base in many areas
We are vulnerable to vital staff being sick, leaving, etc.
Our cash flow will be unreliable in the early stages
Opportunities:
Our business sector is expanding, with many future opportunities for success
Our local council wants to encourage local businesses with work where possible
Our competitors may be slow to adopt new technologies
Threats:
Other multinational rival companies competing in the global market
New government legislation
A small change in focus of a large competitor might wipe out any market position we achieve
Contribute to general long-term expansion
If your objectives are to expand your business over the long-term (and you not necessarily looking for immediate returns today), exporting may be for you. Successful exporting is built upon plans that are well laid, and that take time to develop and execute. Building an international sales and marketing program involves taking time to identify market opportunities, develop working relationships with overseas partners, and engage in profitable transactions that are in alignment with the overall goals of your company.
Enhance competitiveness
Generally, participating in the international marketplace provides opportunities for companies to improve their overall competitiveness...