Reebok Case
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Decisions:
1. Customize PR campaign to fit the message into the target markets.
2. Soften PR message to be consistent with the "Pure Athletics plus Humanity" Reebok's philosophy and take advantage of the increasing casual shoes demand.
3. Allocate marketing spending according with the strategy.
1. A global brand campaign with a unity of style is needed to achieve Reebok's goal of being the number one worldwide company. In the long run this will drive to a synergy among the regions and a cost reduction in the marketing spending.
Even though PR has a lot of opportunities, the company has to be very careful in its implementation...