Case Study of G5doll
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Jenny Baker is the owner of G5 dolls, which are produce by the Get Set Club Company in Philadelphia. Before she ran this business, she borrowed $120,000 from her mother a further $250,000 from the bank. After the bank approved the loan in January 1999, she contacted the Hong Kong manufacturer to produce the G5 collection. So she could display her products at the American International Toy Fair in February 1999.
G5 collection is female dolls similar to Barbie dolls that belong to the Mattel Company. The G5 range of dolls was designed in 1997 to have a realistic body style and facial feature based on real people. They are divided into 5 characteristics : an African-American, an Asia-American, a Latin-American, a blonde, and a redhead. They were also typical of several trends in the doll business : more ethnic dolls, natural-looking bodies, and casual teenager wardrobes. The advantage of G5 dolls is that their arms and legs are flexible while the strong competitor- Barbie dolls have limited movement only.
Before Ms Baker launched the G5 doll collection on the market, she produce the product "Happy to Be Me"...