123 School Work

Camar Automotive Hoist

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  CAMAR AUTOMOTIVE HOIST
  
  BLITZ AUTOMOTIVE CONSULTANTS
  
  
  
  EXECUTIVE SUMMARY
  
  
  
  INTRODUCTION
  Camar Automotive Hoist (CAH) is located in Lachine, Quebec in Canada. The company manufactures the Camar Lift, a surface scissor lift, which is known throughout the industry as the "Cadillac" of hoists. CAH prides itself on superior attributes related to the lift. For instance, the quality of the workmanship, safety features, ease of installation, design, and a five-year warranty are all characteristics that have given CAH a competitive edge over the competition.
  Scissor lifts are ideal for wheel alignments, tire mounting and rotation, brakes, rust proofing and other jobs requiring easy access. In addition, the compact size of scissor lifts makes them an ideal choice when space is limited. With no under-vehicle obstructions, scissor lifts can boost productivity in the automobile aftermarket industry.
  The following analysis of Camar Automotive Hoist will identify the company's problem, analyze the current situation, present expansion alternative recommendations and discuss implementation actions.
  PROBLEM IDENTIFICATION
  The management of Camar Automotive Hoist must develop a strategic expansion plan in order to effectively meet the needs of the company's current and potential customers.
  In September of 2000, it was determined that CAH had several expansion opportunities to consider initiating in order to grow the business...